Give routine questions a helpful first answer.
A proposed use case using fictional business details. This is not a client testimonial or a claim of measured results.
forma.Our story Services
YOUR EVERYDAY, REIMAGINED.
Good hair. Great energy.
An expressive, editorial website for salons with personality.
Meet your new lookTHOUGHTFULLY PERSONAL.A LITTLE EXTRA CARE. ↗
THE CONNECTED EXPERIENCE
01Visitor browses the service menu
02Assistant explains an option
03Visitor follows the booking link
04Salon manages the appointment
The everyday challenge
A small salon team repeatedly pauses appointments to answer questions about services and opening hours.
A thoughtful approach
An editorial website and business-trained assistant put service information in one place and guide visitors to the booking process.
The intended experience
Visitors have a clearer path to booking, while staff can focus on their clients.
flowcraft